When Ford replaced the long-standing E-series van with the Transit, our first thought was; "Why don't we ask Christopher Guest to direct some Mockumentary films?"
The result is everything we strive for. And the response has been overwhelming.
THE PLUMBER'S APPRENTICE
HEART OF BRICK & STONE
MIDDLE EAST TV CAMPAIGN
EVERYBODY IN - FORD EXPEDITION
Large trucks comprise 80% of vehicles in the Middle East. This broadcast campaign uses supers and sound design to be customizable to 10 middle eastern countries, and was produced in both Arabic (traditional dress) and English (western wear) versions.
CONNECTED (Western Version)
WEB & SOCIAL SERIES
This comedic offering paired an improv intern with unsuspecting subject matter experts.
THIRD AGE SUIT
WEB DOCUMENTARY SERIES
YOUR STORIES - FORD BRAND
A wonderful and heart warming series of short films showing how Ford drivers interact with the brand. Still one of my favorite projects.
SAN FRAN TAXI
MILLION MILE MUSTANG
SOCIAL LAUNCH CAMPAIGN
EXPLORERS LIVE - FORD EXPLORER
The all new redesigned explorer launched not on TV but on Facebook. We interacted with thousands of FB fans, answering questions with content for this innovative product launch.
BRETT MICHAELS’ HORSES
ICE ROAD TRUCKER
MURPHY - QUICK LUBE
These comedic spots tell the story of Murphy, a Quick Lane tech whose just trying to do the right thing. Also included is this campaign's video submission for the Effie Award.
MUSIC TOUR SPONSORSHIP CONTENT
TOBY KEITH TOUR
Each summer Ford sponsors the Toby Keith tour, and I have been privileged to create engaging content for this medium, including dozens of music videos and several short films which open each show in a fun way.
TV SPONSORSHIP CONTENT
Ford and American Idol have forged one of the iconic partnerships in all of television sponsorship. Here is an example of custom content I've produced for American Idol.
OH, THE TV I'VE DONE
SAMPLES OF ARCHIVED TVCs
These are some pretty cool TVCs I've produced over the years. Some are old. Some are new. Some are even square.
LETS SHOW THEM
PBR - TANDEM
BRANDED YOUTUBE CHANNEL
NUMBERS DON’T LIE - FORD TRANSIT CONNECT
THe brief said “A small van for small business”. This web series features Dr. Yoram Bauman, Th Stand-Up Economist. With a little animated assistance, he walks us through the numbers of the Ford Transit Connect.
WRITE A HOUSE
NON-PROFIT GRANT COMPETITION
Write A House is a Detroit-based non profit that benefits writers who relocate to Detroit, as well as provides on-the-job training for Detroit residents. I produced this short film for Write A House, as a grant proposal showcase.